Although commercials usually present opportunities to click the ‘skip’ button or to search for other videos to watch or catch up on emails, there are always a few that pleasantly surprise me… Below I am listing some ads that inspired a laugh or at least a chuckle on my end. As always, comments and additional funny ads are welcome!
Rolling on the floor from this Satis Fashion Footwear commercial
2. H&M by Madonna
Count on Madonna to bring you to tears from her “be like me” attitude…
3. Although a BMW commercial, this one has a lot of fashion innuendos.
4. Lambuji Fashion
Hey, who said Americans have to always be the funny ones? This Lambuji commercial had me laughing on the floor.
5. H&M recycle your clothes
And trust H&M to make recycling sexy by questioning every single stereotype under the sun.
6. LittleWoods Christmas “Own It”
Finally, this beat filled and exciting commercial brings a new meaning to the two words ‘own it’
If you live in an urban area, you’ve probably noticed the transition from tank tops and jeans to fashionable leggings and workout tops. Well, in reality women are spending more and more time in athletic apparel than ever before and are inspiring a boost in sales for retailers. Here are five things to know about the trends of sports fashion.
Activewear sales predicted to reach $83B by 2020
According to a report by Morgan Stanley, sales of sports apparel are estimated to grow to $83B by 2020. This is nuts. Part of the reason for the boost is the fact that teens are participating in sports activities now more than ever. Participation in sports has gone up from 21% in 1980 to 36% in 2010.
2. Now it is acceptable to wear sports items for a number of activities
Additionally, while people restricted the wear of leggings to the gym and the gym alone, now it is acceptable to wear leggings for almost any activity: grocery shopping, school and yes, in some places, even work.
3. Regular apparel brands recognizing the trend
In response to the growing athletic apparel trend, companies that traditionally focused on high-end fashion are now introducing sports lines to their collections. Take, for example, Tory Burch. The designer took the timeless elegance and applied it to a number of sports items such as leggings, wide workout trousers and fashionable tops.
4. A new term “Athleisure” has been added to the NYTimes Dictionary
And yes, there is nothing akin to the legitimization by the NYTimes. The Merriam-Webster dictionary is adding the following definition for the term athleisure: “casual clothing designed to be worn for both exercising and for general use.”
5. Some of the up-and-coming Athleisure brands in 2017 that do not include Lululemon
The rise of athleisure has seen a parallel rise in brands catering to the demand in sportswear. Here are some you should keep your eyes on. First, Athleta — the brand that is owned by Gap is building more and more storefronts complete with classes and in-store events. Then there is Lily Lotus, an eco-friendly brand that sells stylish designs in fashion boutiques around the world. And for the racy gals, there is the Victoria’s Secret yoga offerings in the VSX and Pink Lines.
If you’re one of millions who loves to shop designer stores but doesn’t quite know what a sample sale is, do not despair for you aren’t alone! Plenty of people don’t quite recognize the exact definition of sample sales, and therefore, don’t know how much utility and value they can get from it. Below are three key things for you to know about sample sales — so read on, enjoy and don’t forget to comment!
How Top Designers Get Rid of Excess
Versace, Lacoste, Morgane Le Fay — you name it! All fashion brands renew their inventory at least twice a year. And when they do, they need a quick and neat way to get rid of their excess inventory. Walla — come in sample sales. The designer rents out a warehouse and displays all the merchandise for a limited period of time.
2. a Way For You to Buy Near Perfect Merchandise @ a Fraction of the Price
That’s right — knowing what you know now, you could skip classic department store shopping. Instead, you could have mercy on your wallet and dress just as fashionably by attending different sample sales. Traditionally, sample sales used to display merchandise from runways in sample sizes only, but not anymore. Nowadays, sample sales display a wide array of merchandise in many sizes.
3. How to Find’Em Sample Sales
The only catch is that sample sales were traditionally difficult to find. Designers wouldn’t advertise them, since they wanted customers to buy items at full price, and so only the most fashion-savvy would comb the garment district in search for designer gems. Thanks to the 21st century, there are websites and apps that comb the world-wide web to feature them in the best manner. Some of the best websites are Lazars, 260SampleSaleand The Choosy Beggar. The best app for sample sales is by far the ShopDrop app, featuring more than 265 sample sales per month in all the fashion capitals of the world: New York, LA, Paris and London.
This blog was inspired by one of our readers, Matt Kosman.
Barbara Levin, founder and designer of Athena Designs jewelry in LA tells us about her business: the stories, triumphs and travails.
SD: Tell us a bit about Athena jewelry, the inspiration behind founding your own jewelry company.
B: In my former business, Athena International, we specialized in glass and crystal from Western Europe.. Some of my biggest customers included Tiffany’s mail order catalog, Neiman Marcus and fortune 500 companies. On one particular trip to Italy my agent and I explored Murano glass beads. I wound up purchasing $10,000 worth of glass beads on that trip and when I got back to the US, realized that neither I nor my staff knew how to assemble and make jewelry! I drove up and down Wilshire Blvd until I spotted a sign for jewelry making classes. The instructor came to our office to teach my employees how to make jewelry. That was 15 years ago. We started selling items to museum shops and Princess Cruise ships touring the Mediterranean. The company became Athena Designs and went through many progressions to where we are now. I have been designing my entire adult life and always loved jewelry!!!!
SD: What’s your business model?
B: Athena designs is a wholesale ‘fine fashion’ jewelry company that is distributed nationwide with accounts in Canada as well as Australia. In addition to selling to specialty boutiques, jewelry stores, online websites and spas, we specialize in sales to 5 star resorts. When we are open to the public we offer our collections at 40%-90% off of retail. All of our items are available 24/7 on our website. Check out the sale section online to receive 50% off! Online orders at shipped at n/c for shipping and handling
The cool thing about our business is that we offer a lifetime guarantee on everything except for fashion jewelry (which receives a 90 day guarantee). We stand behind our products and value our relationships with the end user. No questions are ever asked…..we will repair or replace.
SD: We know you are coming out with a Spring Collection for Valentine’s Day. Care to enlighten us?
B: This Spring collection is really a reflection of our nimble and flexible brand, the bigger picture of what the line is all about. I have a degree in psychology and love watching human behavior and the choices people make in their day to day lives. What I discovered, despite what it says in magazines, is that what women tend to wear is simple and classic jewelry that they keep on for long periods of time.
So I wanted to create jewelry that was affordable and timeless. Pure and simple.
And I hit the nail on the head — our continuous growth in sales reflects that very fact.
With the influence of social media, trends move quickly. Women don’t want to invest in items that will go out of fashion in a short time. Nor do we want to worry about losing expensive pieces while traveling or doing the things we love to do- like working out, doing yoga, or raising a family. We want to offer women jewelry that looks great, for a great price that can be enjoyed guilt free and without a hassle. It’s all about value pricing and interpreting trends for the woman on the go. Wear your accessories from your workout to your dinner out. The way life should be.
SD: Any inspiring story to end with?
B: We were once participating in a trunk show at a Waldorf Astoria property, when a woman, who I later found out was Clint Eastwood’s wife (at that time) and a board member of the “Make a Wish” foundation, approached me and bought a large amount of items; some of which were sent to Japan for ‘wrap’ gifts on a film just completed. Through our relationship and friendship, we started working with the Make a Wish foundation to design jewelry that was used for fund raising. That blossomed into ‘shop for a cause’ where we open our website and showroom to non profits that we are attuned with to help raise money for their work. We have raised thousands of dollars for Cancer Support Communities, Make a Wish Chapters, organizations that help homeless families get back on their feet and the Celiac Foundation. We welcome inquiries from non profits.
SD: Summing it up…
B: I set out to create a brand for the budget-conscious woman who wants superior quality, timeless design and a trendy look. Personally I wear my Athena jewelry traveling internationally, swimming as sport and even on diving excursions! Sometime I get hooked on pieces that I don’t take off for months! Personally, I want to look good without worry or hassle and I sincerely believe a lot of women feel the way I do.