On a scale of 1 to 10, ShopDrop gives Schutz sample sale 6 stars.
A few weeks ago Clothingline hosted a sample sale for Schutz, which was frankly disappointing. There were only 4-5 pairs of shoes for every size.Therefore, we were hoping to see more of a selection at the next Schutz sample sale, which is currently taking place. The good news is there were more shoes, the bad news is that a lot of the shoes were from old collections, and we didn’t see any winter gear (boots or booties). The shoes were $30-$50 and included a variety of items per size form 5 to 11.
In addition to the Schutz brand, there were a number of other items on sale from previous sample sales: Alix bodysuits, Julie Brown NYC tops, bottoms and dresses, The Arrivals coats and Cashmere sweaters. If you’re in the fashion district, we recommend checking this one out.
What: Schutz sample sale
Where: 261 West 36th Street, 2nd Floor, NY, NY
When: Feb 27- Mar 1
The Shoe Box sample sale is opening to the public today and we checked it out last night so that we could report back to you. If you are looking for fun shoes with sparkles, feathers and all sorts of poofs – you will be happy with the selection. If you are looking for classic boots & shoes from current collections, you’ll be a bit less lucky. Most shoes are from 2,3 and 4 seasons before. However, there are some great deals on older shoes. Most shoes and boots are under $200. The brand names are also impressive: Proenza Scouler, Schutz, Badgley Mischka. You have till Sunday to scour the sale. Details, prices & photos below. Enjoy!
As sample sale season approaches, weekly # of sales can reach as many as 100 sample sales! That being said, you should be smart about the ones you hit up. Below we are collecting the best tips from us and our users to make sure you emerge from the season with the best finds possible!
1. Check and plan often
We update ShopDrop app with over 10 new sales every single day! There will be weeks between March & May with over 100 sales per week.
Make sure to mark the ones that look interesting to you and to work them into your busy schedule.
2. Try to weed the sales out before going
Not every sample sale is created equal. Some sample sales call themselves sample sales, when in truth most items barely reach 50% off retail. Or perhaps you have your own inner rules: don’t spend more than $50 on a top, etc… The good news is, you can find out about the kind of merchandise and prices the sale carries by following the right accounts and blogs. We definitely keep our Instagram Stories & blogs updates with reviews and previews. There are a number of accounts that do that as well. Make sure to review & request sales you are interested in so that you don’t end up wasting your time.
3. If you like the merchandise, but it seems expensive, go back on the last day of the sale
Many sample sales will drop prices or will be more willing to negotiate on the last day of the sale. We’ve encountered situations where prices were literally half off what they were on the first day at the end of the sale. If you saw items you liked but were willing to risk losing (because face it, someone might snag the goods before you) – go back on the last day! There is a good chance you’ll get a major discount.
4. Double check hours
We wish this wasn’t the case but sample sale hours are RANDOM! Some of them open only during the afternoon, and some tend to close early if they sold out of merchandise. Make sure to double check the day and hours before hitting up the sale. That will help with your time management!
5. Look out for extra deals
We negotiate with brands for specials on your behalf (i.e. early access, additional discounts, etc…) That way you can compound your savings. The partnerships we currently have going on are: early access to Sachin & Babi, an additional 15% off at Parker NY, additional 5% off at John Paul Ataker, early access to Clever Alice etc and more!
And a bonus tip from our followers:
Make sure you are dressed in a way that makes trying on clothes with no changing rooms and 1 mirror easy!
Jerome Dreyffus, the brand over which Hillary Swank obsesses, hosted a sample sale in SoHo this week. Although we only made it to the sale on the very last day, we still got a feel for the beautiful aura of the Jerome Dreyffus brand. Located in SoHo and occupying two store lots, the sample sale took place within the Jerome Dreyfuss boutique. The setup was original: an open rectangle with handbags of all sizes and shapes – these are true samples and they are 60%-80% off retail prices, which leaves them at $110-$400 at the sample sale. Along the rectangle on the floor were shoes, boots and sneakers – flats, heels and wedges. These were priced between $150 and $350 -and all of them were size 9. We’ll try to hit up the next sale before the last day so you could still reap the benefits! Prices and images below. Enjoy!
All the YOYA brands got together for one massive kids sample sale this week: keep in mind dresses, tops, bottoms, shoes and outerwear are all on sale. Items are mostly for toddlers and the selection of sizes is general. Including a few photos and prices for you to enjoy. See details below – and if you have kids art home, check out the sale.
I had to do a double take the first time I stepped foot into the La Perla boutique on Madison Ave: a set of lingerie was on display for $12,000. While there must be people who are happy to throw away an arm and a leg for a pair of thongs, we were very relieved to shop at the sample sale last night, where most items were close to 90% off. The selection was enormous – lingerie in every size, pjs, RTW, shoes and all sorts of sexy accessories. For the basic pre-priced products, prices ranged from $11 to $75. RTW items were 85% off – the original price tags were colored over, so figuring out the price turned into a bit of a scavenger hunt. The sale opens to the public today. As always, photos and prices below. Enjoy!
What: La Perla sample sale
Where: 260 Fifth Ave
When: Feb 20-Feb 25
How Pop-Ups Are Changing The Retail Game Interview with StoreFront CCO, Joy Fan
StoreFront is a service that provides short-term retail spaces for pop-up locations. We sat with the company Chief Creative Officer (yes, that’s the title!*), Joy Fan. We joined her in SoHo to get to know her better and get some insider tips.
Estee: Tell us a bit about yourself and how you got started?
Joy: I’ve been involved in retail real estate for over 10 years. I started off as a designer, after which I worked in interior and visual design at Levi’s. In 2008, after a number of years between NY & SF, I recognized the opportunity for pop-ups rising from the downfall of the real estate market. My first partnership was at Westfield. At first, the brands were small and local, then it was national and now international brands such as Bonobos and Warby Parker. Ultimately, I joined the Storefront team to aid in the retail revolution.
Estee: How long have pop-ups been around?
Joy: Pop-ups have been around forever! Probably for as long as sample sales. Technology has added a different mix to the entire retail landscape, both from an e-commerce and real estate perspective. In the late 2000s, 10 year leases were beginning to expire. Between 2006-2008 they were refinanced and now those 10 years are up. Yet somehow, brands aren’t jumping to renew their leases. Subsequently, there are more retail vacancies than ever before. Retail has gone through so many changes as well. It has evolved in the past five years, with brands turning from a fully e-commerce approach to one that’s omni-channel and experience-based.
Ten years ago we started with a pop-up here and there. Big brands, like Adidas, would host short-term events and conferences. With time, the economy has changed based on consumption patterns as more and more brands turned to pop-ups as solutions for marketing efforts, exclusive releases and short-term retail spurts. To the contrary, Macy’s, Bloomingdales, and Nordstrom were betting on the fact that real estate would continue to rise. The department stores are trying to reinvent themselves, and people are still leaving. That’s creating many vacancies. Just to give you some perspective, in January 2017 – vacancies were at an all-time high at 33%; while in January 2018, vacancies are at a whooping 37%!
Most people aren’t seeing the difference in vacancies, because we at Storefront are taking advantage of vacancies by offering brands pop-up opportunities, which excites consumers. In the old days, ‘short-term’ was a dirty word. It meant that you couldn’t manage a property and didn’t know how to engage with audiences. Nowadays, many brokers love short-term leases.
Estee: Can you provide examples of brands that implemented the pop-up strategy successfully?
Joy: Everlane is the biggest example – we powered their pop-up last year in Williamsburg. What’s funny is that in 2012 their CEO and founder said he would never be in brick and mortar. He would rather shut down before he went to physical retail. Since then Everlane has done numerous pop-ups and now has a permanent location. When they introduced their denim line [in a pop-up], they had lines out the door. We’ve also worked with other brands such as Warby Parker and Bonobos.
Educating the public is one of our goals. We are beginning huge partnerships with landlords and institutions to ensure that the property values remain at competitive rates. We are glad to share and release any type of analysis and data.
Pop-ups are important because they deliver not just products, but true experiences. People get excited when they have the opportunity to touch and feel things. The experience alone is more ‘instagrammable’ than someone who said they spent a saturday shopping online.The social influence will remain the same with an elite space. You can expect digitalization to hit things like your checkout experience. However, going into the store will remain.
Estee: How are big retailers responding to the pop-up phenomena?
Joy: Bloomingdales created mygirlshops within their department stores. Nordstrom created Nordstrom local, and JCPenney opened up its Jacques Penné pop-up in New York City with us. Overall though, department stores struggle. We see pop-ups as a blank canvas. We give the entrepreneurs the power to put bets on that space using technology, on-demand delivery, and staffing. To then be able to add value back to the consumer and provide an educational tool.
Estee: What advice do you have for startups looking to launch pop-ups?
Joy: You may want to ensure you have a solid following before launching a pop-up.
Foot traffic alone is not enough to garner traction and revenue. The key is to build a consumer base, create an opportunity to meet and interact with customers, and then use the pop-up as an opportunity to test the market and ensure that products are viable for what the startup has invested in.
Many brands that start online first and build up loyalty base. Then they go offline only later. Pop-ups serve as the perfect transition from e-commerce to physical retail and provide creative opportunities which can include meeting the designer, a panel, or showcasing and elite or exclusive line.
Estee: What do you have to say about other startups in the temporary retail space?
Joy: My approach to all these companies is positive: any owner who adapts a pop-up strategy as his or her business model is headed in the right direction. Parasol Projects have been around since 2012, and have seen success both independently and in collaboration with us.
Estee: What’s The Storefront’s strategy in the coming year?
Joy: The best direction for us is to ensure accurate database of availabilities at all times. This means extreme detail on the technical side. Everything now is on demand. You have to be just as fast with your features. Additionally, The Storefront is rapidly expanding internationally: more cities in the US & Europe.
We look to the brands that fit our demand. We have a specific secret formula that we use to track brands, and study how to grow. The key is to listen to our demand and consumers. That is our formula – listening to consumers.
You can purchase e-commerce brands anywhere. Our brands aren’t just looking at one location. They can test where they want to open up a brick and mortar. Anyone who is in the pop-up realm is an asset to us.
Estee: What is your advice for startups looking up to Storefront?
Joy: Always listen to your customer. You have to first grow from 5 consumers to 100, and then you can grow to 1000. When you follow the trends you forget about loyalty. Loyalty is actually the key! The loyal customers will be the ones to direct you into the future.
*In response to our joyful reaction of the CCO title, Joy responded: “Ha, is that a surprise? We are in the space of disrupting retail and real estate so we are constantly innovating. What makes us unique is our drive towards community and creative solutions.”
Yesterday I went to check out the Heike Jarick sample sale. Heike Jarick is a new and emerging contemporary brand based out of New York City. It was a great place to score some discounted winter pieces as we move out of the season. The Heike Jarick sample sale had everything from coats to fur to dress shirts for any occasion. The clothing was around 70% off. Shirts went from a retail price of $375 to $150. The Portland Coat went from retail price $1,687.50 to $325. Good News! The Heike Jarick sample sale has now been extended until next Friday! Now you have some extra time to get some winter deals.
What: Heike Jarick Sample Sale
When: Feb. 14, 2018 – Feb. 23, 2018
Where: 306 W 38th St. Suite 1502 NY, NY
We were so pleasantly surprised at the Ivy Kirzhner sample sale, where all shoes were $30 and all boots $50. This is a brand that sells them for oner $600 typically. At the last sample sale, shoes were still in the $200 range. Here’s what you need to know: all the $30 $50 items are samples, which means they are in size 7. If you are that size – say hello to paradise. If you are a different size, then they have regular collection items that are still over 80% off. All prices and photos below. The sale just started so you have plenty to check out.
What: Ivy Kirzhner sample sale
Where: 750 Greenwich Street, NY, NY
When: February 14 – February 28 I Mon-Sat 11AM-8PM I Sun 12PM-8PM
When we got started with ShopDrop, our dream was to bring the world of sample sales to a larger audience. Our research showed that only the very fashion conscious and fashion-connected members of society were privy to this secret club of individuals who somehow manage to snag $1,000 items for a fraction of the price. One of our dream initiatives was creating a traveling sample sale. The idea was simple – instead of asking people to drag through the cold to get to sample sales, we would bring the sample sales to them. This seemed to be especially relevant for winter months when sample sale season is considered to be in a lull.
After a number of conversations we reached out to WeWork with the idea. We were welcomed with open hands. The next few weeks were filled with cold calls to brands and former partners telling them about the initiative and getting merchandise for the event. Marketing and getting the word out was part three. All that being said, my heart fills with trepidation today, as it is our first run of this concept. Fingers crossed & off to work.
We will write a follow up with our thoughts once the sale is over. Stay tuned – and thank you for your outpouring of love and support!