As 2018 begins, we can’t help but notice that the number of sample sales per week dropped from over 100 to a mere 10-20. True, this is the week of the Holiday itself, perhaps the slowest week of the year. None the less, we’d like to go over the reasons that sample sale season is slower between January and February.
- It is cold – people want to stay indoors and shop online – not in physical brick and mortar stores, where they could freeze their *** off waiting in line.
- Regular stores have their biggest markdowns during this time of year (think Manolo Blahnik – that is why we covered their 60% markdown here) so sample sales only offer an additional 20%-30% off in that case.
- It’s post gifting season. Most New Yorkers are exhausted after shopping for the Holiday season: all the equipment, gifts and festive prep leaves shoppers exhausted – both financially and emotionally.
- Jan-March is known as ‘the dead season’ for physical retail across the board!
That is why we decided to cover the Manolo Blahnik 60% markdown taking place in their headquarters in midtown Manhattan. Half the store was on sale, the other half was still selling at full price. Shoes and boots ranges from $205 to $1,000, when retail prices ranged between $600 and $1,600. Items included Summer, Fall and Winter collections with sandals, velvet heels, boots and booties. Styles included both classic and holiday. As always, images & prices are included below. Enjoy.