Category

Fashion

Fashion Interview

The Emerging Trend of Customization

Sample Sales Yin2MyYang

Guest Feature by Sophie & Charlotte Bickley of Yin 2My Yang

Editor’s note: Sophie and Charlotte are two sisters who dig fashion trends! To find out how to look like them and shop their looks, check their site.

Major trend alert: customization and personalization is ALL the rage in fashion right now. Although it’s recently become more popular, this trend has actually been a favorite of ours for almost a full year!! We clearly can’t get enough of it…in fact it has been one of the major influences of the millennial buying habits in 2016 and is expected to last through 2017 and beyond. Woo-hoo! This makes us very happy 🙂

Sophie and Charlotte
Bomber Jackets Customized

Want to know what is so special about this trend? Customization allows us to be in control and to be exclusively expressive. More and more fashion brands are incorporating ways to personalize or customize their products in a way to individually cater to their loyal customers, just like us! When something is personalized, or customized, it is made for YOU, and only you. It makes you feel special, feel unique, and it gives you an outlet to (literally) express yourself through your style. This is especially applicable when it comes to millennials, who are the main consumers of these customized pieces. As stated by entepeneur.com, “Millennials want to know a company is paying attention to their specific needs.” (https://www.entrepreneur.com/article/234891) Customization and personalization do just this, they cater to the customer’s specific needs, and this is wonderful for both the customer and the company. It creates a stronger connection and a deeper relationship between the two entities.

Fashion and style already give us a way to express ourselves, but personalization and customization take it to the next level of expression. The individualized aspect of customized pieces makes us, as the customers, feel different from everyone else in the best way, allowing us to truly stand out, and be ourselves – most times, this can be very refreshing, which is why customization is so trendy and in right now. This trend extends beyond the fashion industry, even Coca-Cola cans have added an element of customization by selling cans with specific names instead of the brand name, Coke.

Denim and Jackets
Rocking Denim

We love to add our personal touch to the things we wear. We love to feel unique, different, and special. Customized pieces are able to make us feel all of these things with just one look.  It is clear from this steadfast trend that customization is an effective tactic to enhance sales while making the consumer feel they are getting something special and unique. Customization gives you an outlet to express yourself and allows us to feel different and bold. As stated on fashionista.com, “In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.” Customization gives the “finicky shopper” a sense of control and a freedom of expression.

Customization is such a secure trend in fashion right now that we are certain it is here to stay.  Some many brands are jumping on board with customization and in our opinions, this will create nothing but success for these brands. Customization sets us, as consumers, apart from all of the other consumers out there because it allows us to purchase items can are specifically tailored to our interests and our individual features, even personalities. Customization allows us to be expressive while remaining loyal to our favorite brands! When we customize something, we give it our personal touch, which allows us to be inventive while tailoring items to our wants and needs, and our individual styles. It’s all about control and that is why we are absolutely certain that the customization trend in fashion is here to stay!

Check out the different ways we have customized some of the items in our wardrobes on the blog.

 

 

4 Comments
Fashion Interview

Power Women: Samantha, Co-Founder, The Vintage Twin

I met Samantha at a local dinner a few months ago. When I noticed her shift dress and oversized fashionable jacket, I knew I was sitting next to a fashion wizard. So I wasn’t at all surprised to learn that she runs one of the most successful Vintage shops in New York, The Vintage Twin. Samantha agreed to speak with me and tell me about her business but wouldn’t let me publish until I saw the store for myself.

What could I say! Since I visited the pop-up shop last week, I’ve been back twice and am hooked. So for anyone out there who likes the hunt for unique and stylish creations, I dare you to go and not get addicted.

E: Where did you first develop a passion for vintage items?

S: I first fell in love with vintage while I was a college student at the University of Michigan. That’s where I met people from many different places. With them, shopping for vintage was an activity. When I came back to NY, all I wore was vintage. Morgan, my twin, was an event photographer, and I would tag along with her to events.  At every single gathering, people would ask me where I got my clothing. That’s when it became obvious to me that people were attracted to a different kind of look—something no one else could get their hands on. And that was back in 2009! Way before vintage shopping was more mainstream.

E: Tell me about you transformed vintage shopping from a hobby into a business?

S: The first attempt at a business was a t-shirt sale I ran out of my mom’s basement. After it sold out in one day, I went back to the city to buy more. When I returned to school in Ann Arbor after vacation, I continued selling out of my dorm living room. At some point, I stopped wanting people to shop out of my closet, so a few friends and I rented a space in Ann Arbor and planted our roots. From there we continued to develop by building a website, which took 2 years longer than we had anticipated. It was a complex process to convert sizing from different decades to modern standards. The process entailed the development of a proprietary calculator and pricing algorithm.

Some time after I graduated, we moved our operations to New York. And that is how the pop up shops we’re born.

 

ShopDrop App The Vintage Twin
ShopDrop Visits TheVintageTwin

 

 

E: What makes the pop-up shop a unique kind of startup?

S: Our business, although in some senses a startup, grew completely organically.  We didn’t have investors. We put in our savings and kept on reinvesting in the business. To this day, the business is unique. Alyssa, our only full-time employee, and I do most of the shopping. We handpick every single piece that customers see at the store. My sister runs our Instagram and Facebook pages.

 

E: How is The Vintage Twin different from other vintage stores or thrift shops?

S: Once a woman came up to the register with four items in her hand. She asked if the items she selected are cool or had she lost her touch? The thing about the Vintage Twin is that if an item made it to the store, it is cool. If it wouldn’t be cool it wouldn’t be here. When I am shopping and handpicking each item that is all I think about. THIS ITEM HAS TO BE IN OUR SHOP BECAUSE IT IS COOL. For most thrift shoppers, the relevance and appropriateness of the clothing is hard to gage. But in our store shoppers could trust that what they’re buying is on trend. Each one of our items is a reworked hunted treasure.

 

E: What are some of the most exciting projects moving forward?
S: Well, we are the only place in NYC with a “Jeanius Bar” – where one of our Jeaniuses is trained to select the perfect pair of vintage jeans according to each customer’s body and preferences. As far as I know, there’s nowhere else in the world that offers that kind of service for vintage jeans. Thinking about the future, I realize that the landscape has changed for vintage clothing. Many people weren’t going to thrift stores before but are now. The Vintage Twin will continue to fill the gap for that shopper who will never have the time or patience to dig through stuff at thrift stores and wants the look without the effort.  We will continue to offer a curated collection of vintage clothing that’s on trend.

159 Comments
Fashion Sample Sale

SAMPLE SALE REVIEW: TORY SPORT, FASHION OR FITNESS?

Tory Sport Sample Sale

 BY SHOPDROP FELLOW: NINA ESSES

Preppy collars, classic stripes, and high spirits (literally… just check out my jumping skills) were all the rage at the very first Tory Sport sample sale this week. This inaugural event took place at Clothing Line, located in the Garment district in NYC! I walked into this sale with an agenda, as I sought to determine whether Tory Sport was made for fashion or for fitness. And it’s a legitimate question, how could it be that a sweater that looks like every day fashion, could wick off sweat and perform as a light, comfortable work out top?

 

Don’t get me wrong, I’m all for the chic pigtail braids and the hot pink boxing gloves look. But here’s what I need to know: when my heart starts racing at its maximum speed, and the sweat starts trickling down my neck, am I going to be comfortable in this fabulous Tory gear? After jogging through the fitting rooms, doing jumping jacks with the staff, and standing on my head for a couple of minutes, I can honestly answer HELL YES!

 

 

Tory Sport clothes are fashionable AND comfortable! But guess what else they are… Expensive. So let’s talk prices, shall we?

sample sales, sample sale discount, Tory Sport, ShopDrop App

This sample sale helped make these clothes affordable! We saved over $95 on the leggings outfit, and $255 on the dress outfit! Why would I spend full price if I can hold out til Clothing Line hosts a sample sale? If you know what’s good for you, get your hands on some Tory Sport merch. Not only can you kick ass…but your ass will look damn good doin it!

 

 

XO,

Nina

 

No Comments
Fashion Sample Sale

5 Ways To Look Like A Million Bucks For Less

If Monday is as difficult for you as it is for the rest of us, fear not. There are many wonderful sample sales and shopping events taking place this week. There, you’ll be able to stock up on some low-cost designer items in advance of Spring, which just doesn’t want to come. There are five action items that would maximize anyone’s return on invested time. So below are a few, and I’m always interested in hearing more ideas… so ping me, follow me on Instagram @shopdropapp and shoot me your ideas. Yours always, Estee <3

  1. Shop sample sales

    Sample sales are the best-kept secret of gorgeous looking fashionistas. Most brands, yes, even Canali, DVF & Hermes hold sample sales in fashion capitals once or twice a year. The merchandise is sold at a whooping 70%-90% discount. Knowing where to find them sales is a key to looking chic without spending chic. There are a few things that can maximize your results though… and they require that you be prepared to shop wisely.

  2.  Do your research

    Before you head to a sample sale, find out which brand or brands are being featured. See if you like any of the items. Find out if the sale sells stock or sample sizes (most sample sales now sell stock). I recommend having an app that lists all sample sales installed on your phone. Once or twice a week, check in and put interesting sales on your calendar.

  3. Stay tuned for outliers

    If there is something on sale at the end of the season, chances are, there will be more of a selection in non-standard sizes. My mother-in-law has a 10.5 size foot, and sample sales for shoes are her heaven. You could find the most exquisite and exclusive designs for ridiculous prices if your feet are either ‘too big’ or ‘too small’. If you want to see the maximum selection, go on the first day.

    Sample Sale Images

  4. Know your budget

    If you want to spend $5-$10 on an item, then look out for flea markets, blowout sales, and final markdowns. Oftentimes, the last day of a sample sale will be accompanied with additional mark-offs. If your goal is getting the Hermes scarf, then stand in that line, and get to the sale as early as you can.

  5. Set your expectations

    The tradeoff of buying luxury items at sample sales is losing the experience. No one will fuss over you at a sample sale bringing you every item you could dream of. Most probably, you will have to change in a public changing room, will have to be swift in your choices and stand in line to check out. If you ask us, it’s definitely worth the 70%-90% discount you’ll get in the long run. And if you set your expectations correctly, the experience will be fun!

 

 

10 Comments
Fashion Sample Sale

Basic, Luxurious, Necessities: Wolford

As the sun finally begins to show its face and winter draws to an end, I can’t help but think about how it won’t be long until it rears its ugly head again. Memories of pale, chapped and sometimes hairy winter skin begin to plague my mind. The only thing really getting me through is knowing I will be able to wear tights again.

The perfect pair of tights can make any frigid day almost bearable, and have the power to complete any winter outfit. 

sample sales, Wolford, ShopDrop App, sample sales nyc
Wolford’s “love is enough” tights

But let’s not just talk winter tights, let’s talk basics. Not just basics, but those of the highest quality. Leggings, bodysuits, shape-wear and a favorite for women worldwide-  lingerie. Now that winter is soon leaving us, all of our favorite winter essentials are over worn and dulled out. But, it’s never too early to restock! After all, isn’t that what sample sales are for and essentially all about.

As Wolford begins to shed it’s Winter skin and excite us with a brand new summer lineup, we get the opportunity to stock up for next year. Whether it be tights, leggings, bodysuits, shapewear or lingerie- Wolford has all of your basic, and not so basic needs covered.

sample sales nyc, wolford, shopdrop app, shopdrop sample sales

 

This Austrian-born brand exemplifies comfort and quality where it matters most. Here’s your chance to get your hands on these luxury products for “not so luxury” prices; Wolford is hosting a sample sale this week at 260 sample sale! Get up to 70% off on tights, apparel, lingerie, accessories and bodysuits. Thank goodness for Wolford and thank goodness for sample sales.

I’ll see you there!

What: Wolford Sample Sale

When: Tues. March 7- Sun. March 12 10am-8pm

Where: 260 Sample Sale: 260 Fifth Avenue, New  York,  NY (5th ave between 28th & 29th)

 

 

Written by: Francine Szerer

 

 

 

149 Comments
Fashion Sample Sale

6 Styles That Will Revamp Your Wardrobe

sample sales, shopdropapp, new york city, fashion

If you want to stop dressing so “basic,” Desigual is your one stop shop. With the brightest colours you’ve ever seen, carried all season long, this Barcelona brand is changing the definition of “Atypical” when it comes to fashion, adding a cultural flare that is purely representative of the brand’s headquarters in Spain.

When logging on to Desigual’s website, you’ll notice that their search bar has the words “find your atypical look” written in. This subtle feature of a line of words that disappear with a click, embodies what the brand is all about;

Looking for an atypical look? Search no further, or rather, search Desigual’s website, (they implore you to). In the mood for vibrant colors and unique designs?  Adding a personal flair to the average

6 Different Ways to Shake it up with Desigual:

Combine Different Textures:

 shopdrop, sample sales, Desigual, Fashion, NYC

2. Mix Different Patterns:

3. Nothing like a little embroidery to shake up your plain pieces…

sample sales, shopdrop app, designers, fashion nyc, sample sales nyc

4. Or some beautiful patchwork

sample sales, shopdrop app, designers, fashion nyc

5. Add some fun accessories such as a belt to add your form back to that oversized dress

sample sales, shopdrop app, designers, fashion nyc sample sales, shopdrop app, designers, fashion nyc

6. A hint of metallic will give any basic outfit a bit of shinesample sales, shopdrop app, designers, fashion nyc

If you want to give any of these atypical looks a shot, but don’t want to pay the designer price, fear not! Desigual is having a SAMPLE SALE!

Where? Clothing Line 261 West 36th Street, 2nd Floor, New York, 10018

When: March 21st 2017- March 23rd 2017

 Cheers!

pictures taken from desigual.com

 

61 Comments
Fashion

Trends That Will Stick Until 2018

Guest Feature: FASHinNY

Fashion trends, similar to the weather are something we can predict. I’ve often found that the best time to buy for the upcoming season, is at the end of the previous one!. As we end Winter and move into Spring we already have an idea what will be in style for next Fall! Having this knowledge can help you narrow down your search, and allow you to buy in advance, while things are available for major discounts, getting more bang for your buck.

Here’s why being in the know is crucial:

  1. Knowing what will be in next season allows you to buy more universal pieces that you can wear in the following season as well
  2. SALES! As the spring line becomes available at full price, fall and winter pieces go on major clearance! By knowing upcoming trends, you can purchase pieces that are on sale now that you can start wearing again next Fall.  

 

So what trends are in the forecast?

Continue Reading

258 Comments
Fashion

Oscar 2017 Hottest Brands

Sample Sale Givenchy

This year has been a turbulent one for the entertainment industry, with Sony and other media giants reporting less than profitable quarters. Nevertheless, we all need some entertainment in our lives and the Oscars still interest us! What we care about even more than who won the award is what people wore to those awards and how they looked. Stay glued on our app to find out when the iconic brands will be hosting sample sales near you!

Emma Stone stole the show with her nude colored gown by Givenchy Haute Couture. Lala land me some of those dresses!

Naomie Harris resembled a bride in the perfect white gown from Calvin Klein By Appointment

Sample Sales ShopDrop App
Naomie Harris in Calvin Klein By Appointment

Brie Larson wore black made by Oscar de la Renta – simple, classic and timeless.

Sample Sale ShopDrop App
Brie Larson in Oscar de la Renta

 

Charlize Theron shone in her metallic dress from Christian Dior – remind anyone of the Dior advertisement where the model is submerged in liquid gold?

Sample Sales ShopDrop App
Charlize Theron in Christian Dior

 

Halle Berry dazzled us all in the striking dress that was custom made for her by Atelier Versace.

Sample sale by shopdrop app
Halle Berry in Atelier Versace

 

355 Comments
Fashion Sample Sale

Tory Burch: Entering the Athleisure Market

Tory Burch, Tory Sport, Sample Sales, Sample Sales NYC,

As more and more millennials are trading in their high heels for a pair of casual, sporty sneakers, it seems like the athleisure trend is here to stay. Athleisure wear is like a good spray tan; who could tell if it’s from a can or an exotic vacation? So too, no one knows if you’re actually athletic and eat kale salads for lunch everyday, or if you just love the look. But hey, what’s the difference anyway? Tory Burch’s line is known for being slightly preppy, classy yet boho, and can be identified by her classic “T” medallion logo. Who knew it could be this versatile?

The once obsolete Juicy track suits can now be found front and center in Urban Outfitters windows, and the once “boyish” baseball cap is now filling up the shelves of many stores in materials including leather, velvet and corduroy. Tory Burch was not going to be left in the dark.   

Tory Sport is Tory Burch’s alter ego: With her second line, she redefines herself with a chic-comfort look that is designed around different sports, including tennis, swimming, golf, running, as well as yoga. Whether you’re a true athlete and want to dress up your look, or want a good motivator to start, Tory Burch remains your go-to brand. Come check out the first ever Tory Sport sample sale!

Where: The Clothing Line: 261 West 36th Street, 2nd Floor. New York, NY

When: Tuesday February 28th- Friday March 3rd

Continue Reading

105 Comments
Fashion Sample Sale

THE ARRIVALS NYC: Sample Sale of the Week

ShopDrop App Sample Sale The Arrivals

If you are into futuristic style just like I am, then The Arrivals NYC is the brand to pay attention to. Unlike most of their fashion competitors, The Arrivals weren’t inspired by the runway and did not draw inspiration from fellow shops. Rather, the brand is driven purely by three things: functionality, craft, and individuality.

Using this motto, the designers skipped the brick&mortar part and set out to create a brand that would create wearable pieces and sell them directly to the consumer online – thereby ensuring an honest price. Imagine our excitement when we learned that for a few blissful days, The Arrivals merchandise will be available in a physical retail space at a crazy discount. Yup, The Arrivals NYC brand is holding a sample sale in the last week of its concept pop-up store. Grab your futuristic friend, head down to Soho and then tag us in your pictures!

What: The Arrivals NYC Sample Sale
When: Tue, Feb 21-Sun, Feb 26 11AM-8PM
Where: 39 1/2 Crosby St, New York, NY

ShopDrop Spp Sample Sale
The Arrivals NYC
7 Comments