260 is in the swing of the multi-brand beauty sample sale. If you’re looking for sophisticated face brushes or heavily discounted hair irons, this one is for you. Here you can find Dr. Jart, Artis and GHD items at up to 60% off. Concealers, foundation, brushes – all you want – with most items under $15. If you need some beauty items, head over to this sale before Sunday.
What: Beauty Sample Sale
Where: 260 Sample Sale, 260 Fifth Ave
When: January 30 – February 04 I Tue-Fri 10AM-8PM I Sat 10AM-7PM I Sun 10AM-5PM
Dear ShopDrop users, we are thrilled to announce that after 4 months of toil, we have finally released the next version of ShopDrop app. The goal of this post is to walk you through the updates and to make sure you know how to use all the new features. Make sure to go to the app store and update your ShopDrop app, if you haven’t done so already. As always, we are looking forward to hearing your feedback
Our first note of appreciation goes to our talented, patient and brilliant CTO, William DeMuro, who spent countless hours perfecting the ShopDrop app so that shoppers can enjoy the app and get the most use of it. Bill says: “Working on ShopDrop is one of my favorite projects, because our users are so involved in the creative process. Share the app with your friends – the more the merrier – and most importantly, enjoy!”
Our second word of thanks goes to Tomas Uribe, our brilliant UX/UI Designer, who managed to change the buttons just so, and create a visual flow that is so appealing, I sometimes go to the app just for fun!
Finally, thank you – dear ShopDrop users – who believed in us, used our app, told us how to improve the app, and helped us get to this point. Please enjoy it, rate and review it on the app store and share it with friends! Below is an instruction guide for the new features – use’m & enjoy!
Select the hamburger in the top left corner of the feed page.
You will see the filter pop up.
You can now choose the filer option to see sales that meet specific criteria:
a. men, women, children
b. happening now
c. near me (select radius)
e. category (contemporary, shoes, bags, evening, etc)
You can now comment on sales, see what other people thought and recommended.
To access the comment click on the speech box on every sale (either from the main page or from the detail page).
A pop-up will appear which will prompt you to type a comment – after you are done typing – you can add an image.
Walla – now others can see what you think of the sale.
PAY THROUGH THE APP & EARN REWARDS
Now you will be able to pay through the ShopDrop app at any partnering sales.
When a sale is partnering with us, you will see a large “PAY WITH SHOPDROP” on the screen.
Selecting it will allow you to pay with credit card or apple pay. Paying through ShopDrop is completely safe.
We are using STRIPE as our processor. The good news is you will be able to apply ShopDrop credit toward real purchases.
You can let us know how and when you want alerts about your sample sales.
Your choices are push notifications, sms messages and emails.
To set your preferences, click on the profile section – bottom right.
Then click on the settings icon – top right. There you will see three buttons – each one for a different notification.
Make sure to select the ones that are relevant to you.
Update your profile picture & name on your profile page so that friends will know who you are and which sales you like.
You can update your profile by selecting the profile section in the bottom right – and then clicking on the edit profile button.
That is here you will be able to customize your username and profile picture.
Select your favorite brands so you could receive alerts when that brand is having a sample sale.
Remember to make sure your notifications are on (see point 4) . To select favorite brands, go to profile (bottom right icon),
select settings (top right icon) and click on MY BRANDS. That is where you select your favorite brands. Remember to press SAVE when you’re done.
The map feature allows you to search for sample sales right near you. We updated this feature so now you only see events happening now.
You can access the map by clicking on the second button on the bottom to the left.
SHARE WITH FRIENDS
Now you can earn credit toward shopping when you share ShopDrop with your friends!
To do so, click on the middle icon on the bottom (the gift box), and share your unique link with friends via mail, text or social!
Whether you were wondering how to snag an Inbal Dror gown on sale in New York or are one of those brides or gala girls who can use a cutting edge gown or have a bit of Beyonce in you, the Inbal Dror sample sale is definitely for you. We got a sneak peak of the exclusive sample sale earlier this month with Ghila and Val and took some stunning pictures, which we will share with you below!
Among the gowns at the sale is the same gown that Beyonce wore to the Grammys. Yes, this was before she was pregnant. No wonder she chose that gown. The collar, lace, mesh and lining created a priceless and powerful image, perfectly suited to Beyonce’s character. Each gown has the most intricate lace and mesh combinations imaginable. Layers upon layers of thin material combine to create the perfect wholistic masterpiece of a design. Although the Inbal Dror gown is renowned, the gowns are really hard to come by. The only retailer selling them in New York is a single exclusive salon, and the prices range between $8,000 and $12,000.
At the 12-day sample sale in early June, the Inbal Dror gowns will be selling at a steep discount. All gowns will be between $5,500 and $6,500. To book an appointment and reserve your spot at the sample sale, email email@example.com. Happy marriage and celebration to you too!
What: Inbal Dror sample sale When: June 4th – June 16th What Time: By Appointment Where: 110 East 40th St, NY, NY
How appropriate is it that the first truly warm day this month coincided with the Jimmy Choo sample sale opening? I showed up near the Met Pavilion at the early hours of dawn to reserve my rightful place in the line of anxious bargain hunters and fashionistas! Okay, maybe it was 11AM and I really didn’t feel like rolling out of bed that early. Whatever, still felt like dawn to me. So I stood there for a good hour staring at my phone and feeling the sun beat down mercilessly on my sweltering head. Observing those in line was fun: the girl who nearly pulled off her shirt in genuine frustration, the man who was saying something quite passionately into his headphone in a different language to someone who must have been thrilled to be on the receiving end and the girls who looked like they walked off the runway to grab some Jimmy Choos. All in all, the line moved relatively quickly, and I made the trek up four flights of stairs to learn that I now earned the right to stand in yet another line, where I would receive a ticket in exchange for my bag and then voila! I entered paradise.
The wait was completely worth it – the white room was filled with people scurrying from table to table. The crowds were managed nicely, there was enough room to approach each table, check out the merchandise, try on a few shoes and move on. The tables were organized by size – so if you are a size 8, you would walk over to the few 8 tables and try on shoes until you were content. The selection was awesome: flats, heels, booties, boots, sandals – you name it. There was also a table with accessories, which included awesome purses, hard-cased clutches and handbags. Prices ranged between $200 and $350 for all items. Considering the fact that at retail, Jimmy Choo shoes cost between $625 and $4,425 (I kid you not), the shoes at the sale are practically free. Well, at least you would think they are by the huge bags of shoes people were walking out with! Anyhow, I’ll stop bogging you down with details and will let you enjoy the pictures from the sale. These are from my iphone but I will try to have more professional photos down the road.
If you want to hit up the sale, you will need a special code so email me at firstname.lastname@example.org and I will send you all the gory details. What: Jimmy Choo sample sale When: Tue, May 16th – Thu, May 18th I 8:00 AM – 7:00 PM Where: 123 West 18th St, New York, NY
Interview with Z, founder and manager of 375 pop-up
To passerby, 375 Lexington might seem like any other NY address. However, to those New Yorkers looking for a real steal in urban fashion, the address is a sanctuary. For seven days every month, 375 Lexington turns into a pop-up store for urban designers
E: What are some of the unique brands you bring to your customers:
Z: Our popup is always a combination of traditional luxury brands such as Chanel, Gucci and Loubutin, combined with up and coming urban designers. Some of the hottest designers include Marcelo Burlon County of Milan, Off-White and FDK One. In May, for the first time ever, we are bringing the ridiculously popular brand called Outlaw Moscow to New York. People will be flying in from all over the world for this one.
E: How do people find out about you? What’s your most prominent source of marketing?
Z: At 375, we don’t use any of the traditional marketing resources. We don’t have a website, a traditional office space or anything like that. We offer quality authentic items at amazing discounts and word travels. At our first pop-up we opened an Instagram account, and within a week had close to 1,500 followers. The lines into the store were around the block and we sold out of merchandise in the first three days of a ten-day pop-up. I realized then and there that we created something unique.
E: Why did you choose a pop-up model over a freestanding store:
Z: I believe that origins and remembering where you come from is important. The popup business changes fast. You never know which location it will take you to next. We fell in love with 375 Lexington as soon as we laid our eyes on it. Our fan base loves it as well – they flock to this location from all over the United States, whether it’s New York, Texas, or Los Angeles.
Additionally, freestanding stores have to have a consistent image and feel to them. We aren’t locked into anything. We stand for promoting unique fashion designers. Every month we choose someone else, and every month, our store looks different. That’s why people keep on coming back – there is always novelty at 375.
E: I imagine you came up with the name 375 because of the location. Is there anything else to the name?
Z: Although we sell clothes only 7 days out of 30, we work 24 hours seven days every single week. Sourcing clothes at discounted prices takes a lot of effort, and we put our all into it – so basically, we work not 365 days a year but 375. By now, the name is than an address, it is a symbol. So no matter where we go next, we will keep the name.
E: Moving forward, how do you see 375 evolving?
Z: No matter where we move or how long we are open for, we will always stay true to what we stand for: offering value to our customers through valuable hard-to-find merchandise for authentic prices. We will always engage with our consumers to ensure the highest quality and service.
What: 375 Pop Up
When: Sun, May 21 – Sun, May 28
Where: 375 Lexington Avenue, NY, NY
What time: Sun-Sun 12PM – 8PM
Descending to the basement of the Katya Dobryakova store on Broome street, we were greeted by a large room, which held the multi-designer sample sale. One thing united all the stands: each one had one-of-a-kind merchandise.
We first chatted with Ariana Boussard-Reifel, who designed the bangles Beyonce wore to the Grammys. Aside from being extremely friendly, her jewelry is stunning! She sells bangles, earrings and rings all made out of metal. Each item is raw and sharp in its design. I couldn’t help myself and bought a pair of gorgeous silver earrings: long oval hoops that instantly made me feel extremely dressed up. All of her items were sold at a steep 80% discount! Yes, that means that items which typically sell for $500 were now selling for $125.
After that we headed to the podium at the back of the showroom, where we discovered the most stunning collection of designer sweatshirts. We had the opportunity to chat with the founder and designer, Katya Dobryakova, about her brand. Unlike most designers, Katya didn’t start her career in fashion, rather, she started in graphic design. Her dream was to transplant the detail of graphics into clothing. And her brand is exactly that. This year’s collection is themed around the circus and her sweatshirts have the most exquisite circus-themed designs. They are all machine-washable, easy to take care of and create a gorgeous effortless look. At the sample sale, they were sold at an 80% discount. So at $100, they were a steal. If you have the time to get to Broome street, do it. You will have no regrets.
For the vintage lovers out there, Marteau was selling some awesome pieces from the 40s in America, Ethiopia and the Middle East. From beads to pearls to knits, there are items for every taste and every budget. There are awesome finds for $25 dollars each! In addition to those designers, there were other items from Alyssa Less, KZ_K, Meredith Marks, Les Savage, Raul Penaranda.
This morning, we woke up at dawn with a mission: see what’s in store at 260SAMPLESALE. They are currently running the Parker event at their 150 Greene Street location in Soho. First, we all met up at Starbucks to power up with some coffee, chat about sample sales, and talk about our plan of action. Ghila gathered all her photo equipment while Goldie made sure Val was runway ready with hair and makeup. Fueled by coffee and anticipation, we plowed through the rain to find what treasures await us!
Laura and Courtney greeted us at the door and the clothing inside blew us away! It was a challenge to decide on only four looks – but we truly believe we’re showing you an excellent selection of all this sample sale has to offer. Clear your schedule and head over to the Parker sample sale at 150 Greene Street. You will not regret it. The sale closes Sunday, April 9th at 5pm.
See the posted price list below, plus imagery of all the clothes we had the pleasure of playing dress up in! You’ll find before and after prices for each piece tagged on the photo.
Be sure to take pictures of all your treasures and tag @ShopDropApp + @260Samplesale See you at the next sale! xx
Two sisters, Shira & Ahuva Livi created an Instagram account that turned into a business sensation for children’s clothing. In our conversation, Shira explained to me how an Instagram sensation became a booming business for high-quality children’s clothes.
E: When did you come up with the idea of launching a children’s boutique?
S: The idea was born a few years ago. When I was first pregnant, I dreamed of opening a shop, but didn’t know if it would be worth my time.
My sister and I have kids, so until two months, we were stay-at-home moms. Our daily activities revolved around shopping for children: clothing, knapsacks, shoes & tights. We were motivated to start our own business because we were tired of traveling long distances to find cute things. We wanted to create a shop that would provide items that can’t be bought easily online or found at mall stores.
Finally, we decided to give the business idea a shot. We went to shows, developed relationships with brands and vendors, created an Instagram account. Our goal was to bring quality European layettes, pajamas and accessories to Great Neck. Although there were shops for wigs, hosiery, and house decorations, Great Neck never had a shop that catered to little children. So that’s how we started.
E: Cool! What makes your shop unique?
S: No one in our neighborhood does European pajamas. And you can be sure that no one offers it for the prices we do. We came up with a strategy – we would sell for less than our competitors. So if you found an item for $40 in Brooklyn, you would find the same one on our Instagram for $29.00. We also have a $5 flat delivery fee across the country, and package our items with love and care.
E: What are the results so far?
S: Customers are beginning to notice. We only opened two months ago and are already nearing 1,000 followers on Instagram and had to restock twice! Not only do we sell in Great Neck, but orders are coming in from many parts of the country: LA, Lakewood and Brooklyn.
E: As someone who was buying to sell for the first time, what was your experience with operations?
S: Good question. There is a lot of trial and error. A month after ordering, we had to restock completely. We are always trying to find the best bang for our buck, and are working with amazing vendors. Vendors who understand the challenges of starting a new business. They provide guidance and allow us to test a few designs at a time before placing bulk orders.
E: What have you learned from your experience?
S: If what you’re trying to buy looks too expensive, it probably is. Once we realized what the pricing options are, we felt so dumb to have spent so much money on something that shouldn’t cost that much. That’s something our shop is good for. We charge what all our customers is is fair price and offer our consumers a bargain.
E: So what’s your primary source of marketing and words of advice?
S: It’s really word of mouth and Instagram. Based on our friends, we made decisions to buy certain designs and sizes. The friends told their friends and so the word spread pretty fast. We conduct a lot of Instagram flash sales, where we will sell items for crazy-cheap for 72 hours. Sometimes, we’ll cohost shows with other businesses in the community to draw more attention to ourselves. Most importantly, we try to be flexible. We keep our shop open at night, so that working parents can stop over.
When we were young, memories of in-shop houses made us think of ladies who apply pressure, aren’t nice and want you to buy everything. We wanted to make sure the experience in our shop would be pleasant. We like our consumers, are nice to them, and always reward them with special treats and mini-gifts.
Guest Feature by Sophie & Charlotte Bickley of Yin 2My Yang
Editor’s note: Sophie and Charlotte are two sisters who dig fashion trends! To find out how to look like them and shop their looks, check their site.
Major trend alert: customization and personalization is ALL the rage in fashion right now. Although it’s recently become more popular, this trend has actually been a favorite of ours for almost a full year!! We clearly can’t get enough of it…in fact it has been one of the major influences of the millennial buying habits in 2016 and is expected to last through 2017 and beyond. Woo-hoo! This makes us very happy 🙂
Want to know what is so special about this trend? Customization allows us to be in control and to be exclusively expressive. More and more fashion brands are incorporating ways to personalize or customize their products in a way to individually cater to their loyal customers, just like us! When something is personalized, or customized, it is made for YOU, and only you. It makes you feel special, feel unique, and it gives you an outlet to (literally) express yourself through your style. This is especially applicable when it comes to millennials, who are the main consumers of these customized pieces. As stated by entepeneur.com, “Millennials want to know a company is paying attention to their specific needs.” (https://www.entrepreneur.com/article/234891) Customization and personalization do just this, they cater to the customer’s specific needs, and this is wonderful for both the customer and the company. It creates a stronger connection and a deeper relationship between the two entities.
Fashion and style already give us a way to express ourselves, but personalization and customization take it to the next level of expression. The individualized aspect of customized pieces makes us, as the customers, feel different from everyone else in the best way, allowing us to truly stand out, and be ourselves – most times, this can be very refreshing, which is why customization is so trendy and in right now. This trend extends beyond the fashion industry, even Coca-Cola cans have added an element of customization by selling cans with specific names instead of the brand name, Coke.
We love to add our personal touch to the things we wear. We love to feel unique, different, and special. Customized pieces are able to make us feel all of these things with just one look. It is clear from this steadfast trend that customization is an effective tactic to enhance sales while making the consumer feel they are getting something special and unique. Customization gives you an outlet to express yourself and allows us to feel different and bold. As stated on fashionista.com, “In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.” Customization gives the “finicky shopper” a sense of control and a freedom of expression.
Customization is such a secure trend in fashion right now that we are certain it is here to stay. Some many brands are jumping on board with customization and in our opinions, this will create nothing but success for these brands. Customization sets us, as consumers, apart from all of the other consumers out there because it allows us to purchase items can are specifically tailored to our interests and our individual features, even personalities. Customization allows us to be expressive while remaining loyal to our favorite brands! When we customize something, we give it our personal touch, which allows us to be inventive while tailoring items to our wants and needs, and our individual styles. It’s all about control and that is why we are absolutely certain that the customization trend in fashion is here to stay!
Check out the different ways we have customized some of the items in our wardrobes on the blog.
I met Samantha at a local dinner a few months ago. When I noticed her shift dress and oversized fashionable jacket, I knew I was sitting next to a fashion wizard. So I wasn’t at all surprised to learn that she runs one of the most successful Vintage shops in New York, The Vintage Twin. Samantha agreed to speak with me and tell me about her business but wouldn’t let me publish until I saw the store for myself.
What could I say! Since I visited the pop-up shop last week, I’ve been back twice and am hooked. So for anyone out there who likes the hunt for unique and stylish creations, I dare you to go and not get addicted.
E: Where did you first develop a passion for vintage items?
S: I first fell in love with vintage while I was a college student at the University of Michigan. That’s where I met people from many different places. With them, shopping for vintage was an activity. When I came back to NY, all I wore was vintage. Morgan, my twin, was an event photographer, and I would tag along with her to events. At every single gathering, people would ask me where I got my clothing. That’s when it became obvious to me that people were attracted to a different kind of look—something no one else could get their hands on. And that was back in 2009! Way before vintage shopping was more mainstream.
E: Tell me about you transformed vintage shopping from a hobby into a business?
S: The first attempt at a business was a t-shirt sale I ran out of my mom’s basement. After it sold out in one day, I went back to the city to buy more. When I returned to school in Ann Arbor after vacation, I continued selling out of my dorm living room. At some point, I stopped wanting people to shop out of my closet, so a few friends and I rented a space in Ann Arbor and planted our roots. From there we continued to develop by building a website, which took 2 years longer than we had anticipated. It was a complex process to convert sizing from different decades to modern standards. The process entailed the development of a proprietary calculator and pricing algorithm.
Some time after I graduated, we moved our operations to New York. And that is how the pop up shops we’re born.
E: What makes the pop-up shop a unique kind of startup?
S: Our business, although in some senses a startup, grew completely organically. We didn’t have investors. We put in our savings and kept on reinvesting in the business. To this day, the business is unique. Alyssa, our only full-time employee, and I do most of the shopping. We handpick every single piece that customers see at the store. My sister runs our Instagram and Facebook pages.
E: How is The Vintage Twin different from other vintage stores or thrift shops?
S: Once a woman came up to the register with four items in her hand. She asked if the items she selected are cool or had she lost her touch? The thing about the Vintage Twin is that if an item made it to the store, it is cool. If it wouldn’t be cool it wouldn’t be here. When I am shopping and handpicking each item that is all I think about. THIS ITEM HAS TO BE IN OUR SHOP BECAUSE IT IS COOL. For most thrift shoppers, the relevance and appropriateness of the clothing is hard to gage. But in our store shoppers could trust that what they’re buying is on trend. Each one of our items is a reworked hunted treasure.
E: What are some of the most exciting projects moving forward? S: Well, we are the only place in NYC with a “Jeanius Bar” – where one of our Jeaniuses is trained to select the perfect pair of vintage jeans according to each customer’s body and preferences. As far as I know, there’s nowhere else in the world that offers that kind of service for vintage jeans. Thinking about the future, I realize that the landscape has changed for vintage clothing. Many people weren’t going to thrift stores before but are now. The Vintage Twin will continue to fill the gap for that shopper who will never have the time or patience to dig through stuff at thrift stores and wants the look without the effort. We will continue to offer a curated collection of vintage clothing that’s on trend.