By Francine Szerer
As any lover of high end luxury fashion (who’s on the budget of a NYC college student) knows — shopping sample sales are a must. That’s why I keep my eye out and frequent only the best, most worth while sample sales. Today’s adventure: the Showroom Seven quarterly sample sale.
Immediately upon arrival, the beauty of the space drew me in. Racks upon racks of beautiful designer clothes welcomed me with open arms and excitement. Next, I was led into the sample sale where I was greeted by the same luxuries, only cheaper!
Showroom Seven is a public relations and sales firm with 20 plus years of experience catering to fashion and lifestyle clients worldwide. Their impressive clientele includes Erickson Beamon,2NDDAY, Pier Antonio, Patricia Bonaldi, Save My Bag, Chiara Ferragni and many more high end designers.
My first stop was the jewelry display where I came across some incredible jewels from the Erickson Beamon jewelry line. The options were endless as my mind traveled to all of the trendy and exotic places where these incredible pieces can be worn. Designers, Karen and Eric Erickson, Detroit natives, conceived the brand from the same spontaneous spirit that fuels it today. Little did Karen know “that by merely stringing crystals and beads onto suede, she was launching a company that would soon be featured in Vogue,” Karen is even credited with creating the chandelier earring. Despite their incredible growth in the past 27 years, Erickson Beamon keeps to their same beautiful handcrafted aesthetic. Their Jewels have been featured all over and adorn the necks and earlobes of Lady Gaga, Rihanna, Katy Perry, Beyonce and many more A listers. You can get your own pieces at the Showroom Seven sample sale starting at $90, retailing anywhere from $200 to $2,000,
Next on my tour was DAY and 2NDDay which are showcased alongside each other in the showroom. DAY and 2NDDAY are the creations of Keld Mikkelsen. With DAY, Mikkelsen dreamed of combining beautiful and ethnic visions from his world travels and combine them with his Scandinavian simplicity, masculine tailoring and vintage inspiration. Through the combination of all of these aspects, Mikkelsen achieves a “luxurious mix of modern classics, embellished details, exquisite craftsmanship and inventive elements.” 2NDDay, Mikkelsen’s younger, more contemporary line is based on denim, leather and tailoring. The collection is divided into two lines: ready-to-wear and denim. The brand is “forward looking” and is always trying to “break the norms and rules by creating something” that has never been seen or experienced. Prices for all DAY pieces begin at $100 and $80 for 2NDDay.
I was then led to another room full of incredible finds. My attention was pulled in by the rack full of Patricia Bonaldi evening gowns. Right away I knew I wanted one, but with nowhere to wear an evening dress to, I sadly turned away (after greatly admiring them, of course.)
Most of these stunning gowns retail in department stores for over $2,000, but here, at the Showroom Seven sample sale, they are being sold for an astonishingly low price of $200! Patricia Bonaldi’s evening dresses “embody romanticism” and can make anyone who wears them feel incredible. No matter the occasion, there is an evening gown waiting for you.
Also featured in the sample sale is a beautiful selection of ready-to-wear clothing from a multitude of great brands starting at $50 including Mata Traders (who is all about ethical fashion!) bohemian dresses that will for sure come in handy this summer.
As my exciting tour of the showroom came to an end, I was embraced by a colorful arrangement of Save My Bag beautiful Italian crafted bags. Originally intended as a luxury waterproof cover to “save” precious designer bags, Save My Bag has expanded to produce their own handbags gaining them “it bag” status of their own. Retailing at $115, Showroom Seven has a wide selection of sizes and colors starting at $60. I personally thought the Save My Bag concept is absolutely brilliant and even more so when I saw how chic and affordable each bag is.
The Showroom Seven sample sale is open until June 30th, on weekdays from 10am to 7pm, for their Summer sale! They are located on 38th and 10th, 501 10th Avenue (in the DHL building) on the seventh floor. If you have had the pleasure of shopping with Showroom Seven before please note that they have moved to a new location.
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Good Luck and Happy Shopping! :*