To make things very clear, the Balenciaga Sample Sale is invite only and not open to the public. Shoutout to our AMAZING followers for sending us all this information. Handbags started at $149 and ranged to $449. We heard there was a very limited selection of city bags and they were the first to go. The ready to wear had lots of sweaters, tops and dresses but a small selection of outerwear. As well there was a huge variety of wallets and small leather pouches for sale. The shoe scene featured lots of boots, no sight of sneakers, slides or sandals. Look through all the amazing photos to see what you are missing!
This was the third Roberto Cavalli sample sale hosted by clothingline in the past 1.5 years. Finally, this time we cannot complain about pricing – it was so much better. As far as the merchandise goes. A lot of the merchandise is the same as in the previous sample sales and is pretty old. If you do have the time to dig through the merchandise, there definitely are some gems to be found!
Some gowns were selling for $299! The outerwear was also priced at $299! There were tons of bottoms: skirts, pants and denim. For those reading this far, here’s the secret – there was an entire Tom Ford rack (!!)) selling for 85% off retail. Don’t worry, you’ll still have to shell out an arm and a leg, since the retail prices average out at $10,000 per item. The sample sale had merchandise for both women and men. Of the Cavalli sales so far, this is definitely the best one.
The Michelle Waugh sample sale was for people who value quality. There were 2 racks of clothes, a lot of the same style in multiple sizes. High quality cashmere and wool. Timeless, trendy and classy pieces. However, we would have loved to see more designs and steeper discounts but you don’t always get what you want in life.
The staff was really sweet and offered an additional 10% off to ShopDrop users. The prices were 50% off retail. Since the coats go for over $1K at retail, the sale would make sense for people who appreciate that brand and quality.
What: Michelle Waugh sample sale
When: Jan 14 – Jan 18, 2019
Where: 1133 Broadway, Suite 710, Manhattan, NY
If you’re a startup that heavily relies on Instagram for marketing and community engagement, you are probably as enflamed as us about the sudden disappearance of Instagram highlights. We at ShopDrop hashtag @SHOPDROPAPP rely on Instagram stories & highlights to communicate to our 50K+ followers about the goodies and prices at different sample sales all over NYC.
Twitter is blowing up with questions of where thew IG highlights have gone and whether this is permanent.
We have been creating the stories for over 4 months now and you can imagine how shocked and frustrated we were when we realized (without any warning) that highlights were gone! Is that a glitch or an intentional hiccup on Instagram’s part? We vote with intentional hiccup and explain why below.
The missing IG highlights can be attributed to the launch of IGTV – Instagram just launched IGTV – and adoption has been slower than desired. For the most part, viewership of stories is less than 10% off followers, and it’s hard to convert story viewers into IGTV viewers. We think Instagram could have intentionally turned the highlight button off to push people into IGTV – if we’re correct, we’ll see more influencers work with IGTV and growth in the user numbers
Today we checked out the Zara Terez and L Space Sample Saleat 231 West 39 Street in the J Rosen Showroom. But don’t just walk, run! All Zara Terez for 15$ dollars! That is right, yup just 15 dollars.
The Zara Terez Sample Sale had all different pairs of colored and patterned leggings which retail for 90 dollars. Today they are just 15! While there was a large selection of L Space tops, bottoms and one pieces, they were only smalls and extra smalls. They also had a mixed variety of beach cover ups and summer rompers.
We rated the Zara Terez and L Space Sample Sale a 8 out of 10. Amazing pricing on Zara Terez merchandise for kids and adults. The L Space merchandise was limited to only smaller sizes. If you are in need of awesome workout clothes or a chic summer swimsuit, we recommend you check it out!
What: TEREZ sample sale
Where: 231 West 39th st, Suite 1101, NY, NY
When: Jun 20
*read with British accent – makes more sense that way
Today we wondered downtown to 150 Greene Street to try and checkout the highly covetedReformation Sample Sale,but sadly we were let down. We had to stand in the blazing, boiling, burning heat for hours. Clothing by Reformation is seen all over Instagram, featured by renowned bloggers such as Danielle Bernstein of WeWoreWhat and Jacey Duprie of DamselinDior and those alike.
As we stood on Greene street dying a slow and very warm death, we pondered the question. Is the Reformation Sample Sale worth it? After consulting with shoppers leaving, philosophers thinking and our inner selves, we have arrived at the definitive conclusion – absolutely not. Yes, the clothing is very cute, extremely chic and seen all over social media. No one, not even our worst enemies should be forced to stand in boiling heat, unless they’re at the beach getting a nice tan with a margarita in hand. As you probably followed from our Instagram stories, Zara and Reformation make merchandise that are extremely similar in pattern, color and style. The best perk is that Zara is way cheaper.
We rated the Reformation Sample Sale a 3 out of 10. You would think based on the line that wrapped around the block, that they were giving away free puppies and ice cream. But no: no puppies, no ice cream. If you don’t have time to melt on the sidewalks of NYC, we recommend you go to Zara and check out their merchandise. Even better, sit on your couch, pour yourself a nice bloody glass of rosé and shop online!
What: Reformation Sample Sale
When: Jun, 19 – Jun 24, 2018
Where: 150 Greene Street, NY, NY
Today we had the chance to stop by the Karen Millen Sample Sale at 261 West 36th Street. If you are in need of a bright pop of color in your closet this summer, the Karen Millen Sample Sale has everything you need – for cheap!
The Karen Millen Sample Sale boats racks organized by size and filled with colorful dresses, tops and skirts. There was merchandise in nearly every shade of the rainbow including Gen Z Yellow to Millennial Pink. A majority of the merchandise still had their original tags from Bloomingdales on them! They also had a decent selection of blazers and outerwear. There was a small selection of shoes as well, a majority of them were heels.
We rated the Karen Millen Sample Sale a 7 out of 10. There was a large selection of merchandise in variety of colors but it was mostly formal workwear and evening. The prices were really good on the dresses, pants and tops but more expensive on outerwear and blazers. The shoes were definitely the best deal they offered, buying 1 pair for 30$ and 2 pairs for 50$! If you are in need for something bright in fun, we recommend you take a look!
It’s finally warm outside and we can think of lovely summery things such as going to the beach and getting a tan. That’s why we chose to review the J Rosen swimsuit sample sale. We gave the sale a 9 out of 10 for the following reasons:
Current season stock – the stuff is available now at Saks and Bloomingdales for more than double the price
The staff is really nice and so are the fitting rooms
You can match sizes and styles for tops & bottoms
There are many more reasons, but we’ll let you check it out for yourself. Remember to present the ShopDrop app at checkout to receive your free gift with purchase!
What: J Rosen sample sale
Where: 231 West 39th St, Room 1101. NY, NY
When: May 1 – May 25
How Pop-Ups Are Changing The Retail Game Interview with StoreFront CCO, Joy Fan
StoreFront is a service that provides short-term retail spaces for pop-up locations. We sat with the company Chief Creative Officer (yes, that’s the title!*), Joy Fan. We joined her in SoHo to get to know her better and get some insider tips.
Estee: Tell us a bit about yourself and how you got started?
Joy: I’ve been involved in retail real estate for over 10 years. I started off as a designer, after which I worked in interior and visual design at Levi’s. In 2008, after a number of years between NY & SF, I recognized the opportunity for pop-ups rising from the downfall of the real estate market. My first partnership was at Westfield. At first, the brands were small and local, then it was national and now international brands such as Bonobos and Warby Parker. Ultimately, I joined the Storefront team to aid in the retail revolution.
Estee: How long have pop-ups been around?
Joy: Pop-ups have been around forever! Probably for as long as sample sales. Technology has added a different mix to the entire retail landscape, both from an e-commerce and real estate perspective. In the late 2000s, 10 year leases were beginning to expire. Between 2006-2008 they were refinanced and now those 10 years are up. Yet somehow, brands aren’t jumping to renew their leases. Subsequently, there are more retail vacancies than ever before. Retail has gone through so many changes as well. It has evolved in the past five years, with brands turning from a fully e-commerce approach to one that’s omni-channel and experience-based.
Ten years ago we started with a pop-up here and there. Big brands, like Adidas, would host short-term events and conferences. With time, the economy has changed based on consumption patterns as more and more brands turned to pop-ups as solutions for marketing efforts, exclusive releases and short-term retail spurts. To the contrary, Macy’s, Bloomingdales, and Nordstrom were betting on the fact that real estate would continue to rise. The department stores are trying to reinvent themselves, and people are still leaving. That’s creating many vacancies. Just to give you some perspective, in January 2017 – vacancies were at an all-time high at 33%; while in January 2018, vacancies are at a whooping 37%!
Most people aren’t seeing the difference in vacancies, because we at Storefront are taking advantage of vacancies by offering brands pop-up opportunities, which excites consumers. In the old days, ‘short-term’ was a dirty word. It meant that you couldn’t manage a property and didn’t know how to engage with audiences. Nowadays, many brokers love short-term leases.
Estee: Can you provide examples of brands that implemented the pop-up strategy successfully?
Joy: Everlane is the biggest example – we powered their pop-up last year in Williamsburg. What’s funny is that in 2012 their CEO and founder said he would never be in brick and mortar. He would rather shut down before he went to physical retail. Since then Everlane has done numerous pop-ups and now has a permanent location. When they introduced their denim line [in a pop-up], they had lines out the door. We’ve also worked with other brands such as Warby Parker and Bonobos.
Educating the public is one of our goals. We are beginning huge partnerships with landlords and institutions to ensure that the property values remain at competitive rates. We are glad to share and release any type of analysis and data.
Pop-ups are important because they deliver not just products, but true experiences. People get excited when they have the opportunity to touch and feel things. The experience alone is more ‘instagrammable’ than someone who said they spent a saturday shopping online.The social influence will remain the same with an elite space. You can expect digitalization to hit things like your checkout experience. However, going into the store will remain.
Estee: How are big retailers responding to the pop-up phenomena?
Joy: Bloomingdales created mygirlshops within their department stores. Nordstrom created Nordstrom local, and JCPenney opened up its Jacques Penné pop-up in New York City with us. Overall though, department stores struggle. We see pop-ups as a blank canvas. We give the entrepreneurs the power to put bets on that space using technology, on-demand delivery, and staffing. To then be able to add value back to the consumer and provide an educational tool.
Estee: What advice do you have for startups looking to launch pop-ups?
Joy: You may want to ensure you have a solid following before launching a pop-up.
Foot traffic alone is not enough to garner traction and revenue. The key is to build a consumer base, create an opportunity to meet and interact with customers, and then use the pop-up as an opportunity to test the market and ensure that products are viable for what the startup has invested in.
Many brands that start online first and build up loyalty base. Then they go offline only later. Pop-ups serve as the perfect transition from e-commerce to physical retail and provide creative opportunities which can include meeting the designer, a panel, or showcasing and elite or exclusive line.
Estee: What do you have to say about other startups in the temporary retail space?
Joy: My approach to all these companies is positive: any owner who adapts a pop-up strategy as his or her business model is headed in the right direction. Parasol Projects have been around since 2012, and have seen success both independently and in collaboration with us.
Estee: What’s The Storefront’s strategy in the coming year?
Joy: The best direction for us is to ensure accurate database of availabilities at all times. This means extreme detail on the technical side. Everything now is on demand. You have to be just as fast with your features. Additionally, The Storefront is rapidly expanding internationally: more cities in the US & Europe.
We look to the brands that fit our demand. We have a specific secret formula that we use to track brands, and study how to grow. The key is to listen to our demand and consumers. That is our formula – listening to consumers.
You can purchase e-commerce brands anywhere. Our brands aren’t just looking at one location. They can test where they want to open up a brick and mortar. Anyone who is in the pop-up realm is an asset to us.
Estee: What is your advice for startups looking up to Storefront?
Joy: Always listen to your customer. You have to first grow from 5 consumers to 100, and then you can grow to 1000. When you follow the trends you forget about loyalty. Loyalty is actually the key! The loyal customers will be the ones to direct you into the future.
*In response to our joyful reaction of the CCO title, Joy responded: “Ha, is that a surprise? We are in the space of disrupting retail and real estate so we are constantly innovating. What makes us unique is our drive towards community and creative solutions.”
We were so pleasantly surprised at the Ivy Kirzhner sample sale, where all shoes were $30 and all boots $50. This is a brand that sells them for oner $600 typically. At the last sample sale, shoes were still in the $200 range. Here’s what you need to know: all the $30 $50 items are samples, which means they are in size 7. If you are that size – say hello to paradise. If you are a different size, then they have regular collection items that are still over 80% off. All prices and photos below. The sale just started so you have plenty to check out.
What: Ivy Kirzhner sample sale
Where: 750 Greenwich Street, NY, NY
When: February 14 – February 28 I Mon-Sat 11AM-8PM I Sun 12PM-8PM